Marketo Introduction
Marketo is a marketing automation platform that allows marketing teams to build a sophisticated marketing process including lead scoring and organization, automated messages tailored to the user behavior and much more. Find out more at Marketo.com
Working with some very amazing people at The Pedowitz Group has given me a chance to really dig into some great marketing automation tools and CRM systems. One of those in particular is Marketo. This is a great platform for a company that is interested in owning their marketing automation process as it is easy to learn and very powerful. To combine power and simplicity is not easy task but they have surpassed those requirements and made it very flexible by allowing JavaScript and jQuery functionality. Many of the posts in this category will be based on my experiences working in Marketo.
Sit back and enjoy...
Brian J. has been involved in web design since 1997. He is the founder of True Vision Computer Services, Inc. His recent focus has been on web applications and information systems development.
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